In this post, we explore the impact of screen selection on tracking variations and provide insights on how to optimize your campaign success. To this end, we analyzed variations in [...]
Adtrac's customers require precise predictions of customer flows to efficiently sell campaigns to advertisers. This is particularly difficult because the number of people often varies greatly on a seasonal basis. [...]
https://youtu.be/vtaKPNQPXq0
The Retail Media Software Tool among top applicants selected for Newchip’s online accelerator Zurich Switzerland, 11th of February 2022 --Adtrac, the Zurich-based software company providing whitelabel DOOH ad sales [...]
Author: Raphael Schönenberger, Data Scientist@Adtrac In my last two blog posts Audience Prediction in Digital-out-of-Home (DooH)-marketing and Get your audience data using Google Cloud Platform or how we process more than 10M [...]
Author: Raphael Schönenberger, Data Scientist@Adtrac In my last blog post Audience Prediction in Digital-out-of-Home (DooH)-marketing, I discussed how audience prediction can help DooH-media owners sell guaranteed views, which in [...]
So case numbers, vaccination rates and business prospects all have evolved in a way that allows a bit of optimism for the future. We will be present at the European [...]