Adtrac's customers require precise predictions of customer flows to efficiently sell campaigns to advertisers. This is particularly difficult because the number of people often varies greatly on a seasonal basis. That is why we have developed a new approach to make the predictions more accurate. Our approach focuses on [...]

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The Retail Media Software Tool among top applicants selected for Newchip’s online accelerator   Zurich Switzerland, 11th of February 2022 --Adtrac, the Zurich-based software company providing whitelabel DOOH ad sales platforms to retailers, was accepted out of 1,000+ applicants into Newchip’s renowned global accelerator program’s latest cohort.   The [...]

Author: Raphael Schönenberger, Data Scientist@Adtrac   In my last two blog posts Audience Prediction in Digital-out-of-Home (DooH)-marketing and Get your audience data using Google Cloud Platform or how we process more than 10M records/day in a start-up company, I outlined what audience prediction is and how it can help Digital-out-of-Home (DooH)-media owners [...]

Author: Raphael Schönenberger, Data Scientist@Adtrac   In my last blog post Audience Prediction in Digital-out-of-Home (DooH)-marketing, I discussed how audience prediction can help DooH-media owners sell guaranteed views, which in turn helps their clients, the advertisement agencies, to address specific target-groups. In addition, we have seen that forecasting the [...]

So case numbers, vaccination rates and business prospects all have evolved in a way that allows a bit of optimism for the future. We will be present at the European Digital Signage Summit in September. We were kindly invited to talk at a panel alongside Framen, Hygh, Broadsign and [...]