Blog2021-04-23T15:43:02+01:00

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Encoding Temporal Features (Part 2)

Adtrac's customers require precise predictions of customer flows to efficiently sell campaigns to advertisers. This is particularly difficult because the number of people often varies greatly on a seasonal basis. That is why we have developed a new approach to make the predictions more accurate. Our approach focuses on [...]

4. April 2022|

Introduction to Blog-Post Encoding Temporal Features (Part 1)

Adtrac's retail media customers require precise predictions of customer flows to efficiently sell campaigns to advertisers. This is particularly difficult around shifting holiday and bank holiday dates, which is why we came up with a novel approach to tackle this problem.  Our approach focuses on encoding calendar dates in [...]

24. March 2022|

Adtrac AG Joins Newchip’s Global Series A Accelerator Program

The Retail Media Software Tool among top applicants selected for Newchip’s online accelerator   Zurich Switzerland, 11th of February 2022 --Adtrac, the Zurich-based software company providing whitelabel DOOH ad sales platforms to retailers, was accepted out of 1,000+ applicants into Newchip’s renowned global accelerator program’s latest cohort.   The [...]

14. February 2022|

Audience Prediction: Machine Learning on a production scale using Google Cloud Platform

Author: Raphael Schönenberger, Data Scientist@Adtrac   In my last two blog posts Audience Prediction in Digital-out-of-Home (DooH)-marketing and Get your audience data using Google Cloud Platform or how we process more than 10M records/day in a start-up company, I outlined what audience prediction is and how it can help Digital-out-of-Home (DooH)-media owners [...]

13. October 2021|

Get your audience data using Google Cloud Platform or how we process more than 10M records/day in a start-up company

Author: Raphael Schönenberger, Data Scientist@Adtrac   In my last blog post Audience Prediction in Digital-out-of-Home (DooH)-marketing, I discussed how audience prediction can help DooH-media owners sell guaranteed views, which in turn helps their clients, the advertisement agencies, to address specific target-groups. In addition, we have seen that forecasting the [...]

6. October 2021|

Adtrac at DSS Europe

So case numbers, vaccination rates and business prospects all have evolved in a way that allows a bit of optimism for the future. We will be present at the European Digital Signage Summit in September. We were kindly invited to talk at a panel alongside Framen, Hygh, Broadsign and [...]

20. July 2021|
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