The Retail Media Software Tool among top applicants selected for Newchip’s online accelerator


Zurich Switzerland, 11th of February 2022 –Adtrac, the Zurich-based software company providing whitelabel DOOH ad sales platforms to retailers, was accepted out of 1,000+ applicants into Newchip’s renowned global accelerator program’s latest cohort.


The online accelerator provides the mentorship, connections and tools that growth-stage teams need to drive greater scale, expand business operations, and position their company for potential exit or acquisition. Since its inception in 2019, the equity-free, fully digital accelerator has helped over 1,500 founders from more than 50 countries and 250 cities raise over $450 million in funding with an estimated portfolio of over $9B.


“When evaluating companies for our Series A Accelerator, we search for proven business models that are prepared to scale their strong revenues and traction quickly in order to gain further market share and increase their likelihood of industry disruption,” says Armando Vera Carvajal, Vice President at Newchip. “We see real potential in Adtrac and are excited to integrate them into our global network of VCs, angel investors, and family offices seeking to invest in this particular space.”


Adtrac is on a mission to empower retailers as media publishers. Since launching the company has provided the media sales infrastructure for SPAR Switzerland, TopPharm pharmacies and the upcoming publisher


“Being part of the Newchip Accelerator, we are looking forward to speeding up our growth and empowering more international retailers, says Benjamin Wey, Co-Founder and CEO of Adtrac. “We will be able to make retailers competitive providers of highly valuable consumer audiences to brands and advertisers of all sizes.”


Adtrac Newchip _ Series A Accelerator Acceptance Press Release 20220211 (1)